After a very slow start, Super Bowl ends up being super for local businesses By Cheryl Hall, Staff Writer

The Ranch at Las Colinas, Whiskey Cake Kitchen in Plano and Ojos Locos Sports Cantinas in Dallas and Sundance Square got early liftoffs as setup crews arrived. Then came terrible Tuesday, followed by even-worse Wednesday, says Judd Fruia, director of operations for Front Burner Restaurants LP. By Thursday, the restaurants were running at two to three times normal.

The 500-seat Ranch reached hour waits at peak times with per-head tabs running $80, up from the usual $40. Plus, they were good tippers. “Staff got triple, sometimes four times, what they normally make.”